Visual Identity

Personal Brand

Personal design

Challenge

Build a professional and well-thought-out personal brand. I needed to create a visual identity that included a logo representing me as a designer, an icon to use in various applications, and a primary colour scheme.

Solution

The simple logo makes the brand more intimate, adding the MEMPHIS DESIGN style and colour overlay design elements. Two 3D squares together represent the meaning of this logo. It can still show the 3D feeling and special effects, showing the charm of patterns and colours even on matte paper. Use contrasting colours of red and blue, red is hot and warm, blue is cold, the two colours collide, very harmonious.

Delivery

Research
Mood board
Concept
Material selection
Final design

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