Identity Style Guide

Visual Identity

Real estate logo

Challenge

Create visual branding and a complete signage system for a real estate development company envisioned in Canberra. The design philosophy should be based on the target market, history, and market positioning you need to create. The brand identity will include logos, primary and secondary colour schemes, typography and illustrations/ICONS/patterns.

Solution

Style guide specifications that outline the envisaged real estate development company, including name, target market, market positioning, etc. Explains logo concepts specifies all colours used in the logo, etc.

Delivery

Research
Mood board
Concept
Final design

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