Packaging design
Flat illustration style
Milk
box
Challenge
It is required to design with a relatively simple design language, which is persuasive enough. Still, simple design is often more test designer for the understanding of consumer psychology and research ability of the market because the design space narrow requires designers to use the most simple symbol most fully expressed.
Solution
Four colours paired with four flavours in a joyous and colourful package with an exquisite printed cardboard structure. Flat patterns are used to represent the abstract concept of milk taste. Fonts and typography are full of design sense. Hopefully, milk packaging can deliver positive energy, love of milk and conscious choice. Essential aspects include visual pleasure, aesthetic service, and nature's taste.
Delivery
Research
Mood board
Concept
Material selection
Final design
